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Found 1 from your keywords: author=Marc Steinberg
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Anime’s Media MixFranchising Toys and Characters in Japan
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Marc Steinberg

In Anime’s Media Mix, Marc Steinberg convincingly shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called “media mix” in Japan and “convergence” in the West. According to Steinberg, both anime and the …

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9781452938677
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