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Found 1 from your keywords: author=Amanda Sikarskie, Lan L...
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Male Idols and Branding in Chinese LuxuryFashion, Cosmetics, and Popular Culture
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Amanda Sikarskie, Lan Lan, Peng Liu

Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as object…

Edition
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ISBN/ISSN
9781350283336
Collation
1 online resource (264 pages)
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