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ADVERTISING ARCHITECTUREKommunikation, Imagebildung und Corporate Identity du…
Ob imposante Hochhäuser, innovative Materialien und Konstruktionen, zeichenhafte Formen oder ökologische Hightech-Bauten – private Großunternehmen haben die Architekturgeschichte des 20. Jahrhunderts wesentlich mitgeprägt. In ?ADVERTISING ARCHITECTURE? untersucht Hauke Horn, wie Konzerne und Großbanken ihre Hauptquartiere strategisch als visuelle Medien nutzten, um ihre Produkte zu bewer…
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- 9783786175155
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Basics Roof ConstructionNew edition
A roof over one's head is a basic need – it provides shelter from rain, wind and the cold. In addition to these requirements, the structure must be load bearing and stable. Out of traditional craftsmanship, roof shapes and typologies have developed that fulfill these tasks and endure to this day. Basics Roof Construction describes the different kinds of roofs and which advantages and disadv…
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- 9783035619584
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- 1 online resource (80 pages)
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Pier Luigi Nervi negli Stati Uniti. 1952-1979. Master Builder of the Modern Age
Pier Luigi Nervi (1891-1979) è l'ingegnere italiano più celebre del XX secolo. A partire dal 1952, raggiunto l'apice della propria carriera di progettista e di imprenditore in Italia, Nervi decide di inserirsi nel mondo accademico e professionale degli Stati Uniti. Intraprende così un percorso che lo porta a costruirsi una fama oltreoceano: promuove la diffusione dei suoi scritti e delle sue…
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- 9788866553700
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La pietra come nuova materia.Un progetto tra creatività e tecnologia
Il CTAP, Centro Tecnológico Avanzado de la Piedra di Macael, ha tra le sue finalità l'innovazione funzionale, formale e produttiva nei settori delle Pietre Naturali e delle Pietre Artificiali (Composite). Nel 2010 il CTAP ha avviato una linea di ricerca strategica incentrata nello sviluppo di nuovi processi e nuovi materiali per il settore, partendo dalla premessa di minimizzare l'impatto amb…
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- 9788868740085
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La piedra como nueva materia.proyecto entre la creatividad y la tecnología
CTAP tiene entre sus fines la innovación funcional, formal y productiva en los sectores de las Piedras Naturales y las Piedras Artificiales (Composite). En el 2010, CTAP puso en marcha una línea de investigación y desarrollo de nuevos procesos y nuevos materiales cómo eje estratégico para el sector, partiendo de la premisa de minimizar el impacto ambiental a través de la reutilización de…
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- 9788868740092
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Stone as a new material.A project between creativity and technology
Among the aims of CTAP, Advanced Stone technology Centre, Macael, is the innovation in function, form and production in the Natural Stone and Artificial (composite) Stone industries. In 2010 CTAP invited Perry King and Santiago Miranda, owners of the Milan-based studio of the same name, to cooperate with the Centre in organising a programme of activity for the development of new manufacturing p…
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- 9788868740108
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Landscape and InfrastructureReimagining the Pastoral Paradigm for the Twenty-…
Landscape and Infrastructure examines the relationships between landscape painting and landscape design from the seventeenth century to the present, and contemporary infrastructure projects around the globe. These seemingly disparate subjects are united by a shared concern for the pastoral middle ground; a traditionally productive landscape. By focusing an art-historical lens on pre-industrial …
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- 9781350071100
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- 1 online resource (216 pages)
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Photographic Architecture in the Twentieth Century
One hundred years ago, architects found in the medium of photography—so good at representing a building’s lines and planes—a necessary way to promote their practices. It soon became apparent, however, that photography did more than reproduce what it depicted. It altered both subject and reception, as architecture in the twentieth century was enlisted as a form of mass communic…
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- 9781452939964
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- 1 online resource (408 pages)
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City ChoreographerLawrence Halprin in Urban Renewal America
One of the most prolific and influential landscape architects of the twentieth century, Lawrence Halprin (1916–2009) was best known for the FDR Memorial in Washington, D.C., and Sea Ranch, the iconic planned community in California. These projects, as well as vibrant public spaces throughout the country—from Ghirardelli Square and Market Street in San Francisco to Lovejoy Fountain P…
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- 9781452940977
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The InterfaceIBM and the Transformation of Corporate Design, 1945–1976
" In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed—a story told in full for the first time in John Harwood’s The Interf…
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- 9781452932842
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