Curso de diseño de vidrieras y escaparates

La vidriera es un eslabón esencial en el proceso de ventas. La vidriera contiene el concepto de marca. El diseñador de vidrieras debe estar al tanto de cómo se construye una identidad de marca, como "vender una marca".El profesional debe estudiar y accionar con su diseño sobre la vidriera como soporte de comunicación de la marca, como herramienta de venta. Una buena vidriera posee una defi…

Japanese LandscapesWhere Land and Culture Merge

Edition

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ISBN/ISSN

9780813184555

Collation

1 online resource (112 pages)

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Call Number

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Non-DesignArchitecture, Liberalism, and the Market

Anthony Fontenot's staggeringly ambitious book uncovers the surprisingly libertarian heart  of the most influential British and American architectural and urbanist discourses of the postwar period, expressed as a critique of central design and a support of spontaneous order. Non-Design illuminates the unexpected philosophical common ground between enemies of state support, most prominently…

Mute Icons& Other Dichotomies on the Real in Architecture

Mute Icons challenges fixed aesthetic notions of beauty in architecture as both, disciplinary discourse and a spatial practice within the public realm, by intersecting historic antecedents and present instances within contemporary projects wherein indeterminacy, monolithicity and defamiliarization play a speculative role in constructing withdrawn, irritant and yet engaging architectural images.…

Buildings and Almost BuildingsnArchitects

Is architecture inherently complete? Or is it a state of incompletion and seeming inadequacy that incites us to imagine architecture as an armature for an ever-changing daily life? Buildings and Almost Buildings, made possible in part through a grant from the Graham Foundation, explores the work of nARCHITECTS as a single project – an anti-monograph with a subtle manifesto about the open-ende…

UnNaturalTerritorial Relations between City and Nature

The book uses the materials produced during the experience of 2 years of work with the students of the University of Genoa between courses and thesis, dealing with the theme of the relationship between city and nature. The theme is increasingly important mini European cities where the urban transformations must be able to bring in nature, but it is also very interesting the relationship of new …

Reyner Banham Revisited

Reyner Banham (1922–88) was a prolific, iconoclastic critic of modern architecture, cities, and mass culture in Britain and the United States, and his provocative writings are inescapable in these areas. His 1971 book on Los Angeles was groundbreaking in what it told Californians about their own metropolis, and architects about what cities might be if freed from tradition. Banham's obsession …

Bauen in SteinDie Historie der mineralischen Baustoffe in Deutschland und Umg…

Das vorliegende Buch gibt einen hervorragenden Überblick über die Geschichte der wesentlichen mineralischen Baustoffe in Deutschland. Dabei hat Dr. Helmut Eifert die Baukunst, die Entwicklung der Bauberufe, die Tragwerke und die Baustoffherstellung in einen Zusammenhang gebracht, wie er sich aus der Sicht eines Ingenieurs ergibt. Häufig betrachten Kunsthistoriker in Werken über die Architek…

Rome Is Love Spelled BackwardEnjoying Art and Architecture in the Eternal City

A celebration of the art, architecture, and timeless human passion of the Eternal City, Rome Is Love Spelled Backward explores Rome's best-known treasures, often revealing secrets overlooked in conventional guidebooks. With the ancient play on "Roma" and "Amor"—ROMAMOR—Testa invites readers to experience the world's long love affair with one of its most beautiful cities.

Andere Räume – Räume des AnderenDie Rezeptionsgeschichte der japanischen …

Die japanische Architektur ist zugleich ein Mythos, ein Klischee, eine Vision und Inspiration, schließlich ein Raum des Anderen. Sie ist Projektionsfläche der europäischen Träume und der japanischen Konzepte.?Seit den mittelalterlichen Beschreibungen Marco Polos wurde die japanische Architektur in Europa wahrgenommen. Ihre Andersartigkeit war bis ins 19. Jahrhundert Schwerpunkt der Rezeptio…