Curso de diseño de vidrieras y escaparates

La vidriera es un eslabón esencial en el proceso de ventas. La vidriera contiene el concepto de marca. El diseñador de vidrieras debe estar al tanto de cómo se construye una identidad de marca, como "vender una marca".El profesional debe estudiar y accionar con su diseño sobre la vidriera como soporte de comunicación de la marca, como herramienta de venta. Una buena vidriera posee una defi…

Barockkirchen in Altbayern und Schwaben

This title from the De Gruyter Book Archive has been digitized in order to make it available for academic research. It was originally published under National Socialism and has to be viewed in this historical context. Learn more here.

Japanese LandscapesWhere Land and Culture Merge

Edition

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ISBN/ISSN

9780813184555

Collation

1 online resource (112 pages)

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Call Number

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Non-DesignArchitecture, Liberalism, and the Market

Anthony Fontenot's staggeringly ambitious book uncovers the surprisingly libertarian heart  of the most influential British and American architectural and urbanist discourses of the postwar period, expressed as a critique of central design and a support of spontaneous order. Non-Design illuminates the unexpected philosophical common ground between enemies of state support, most prominently…

Mute Icons& Other Dichotomies on the Real in Architecture

Mute Icons challenges fixed aesthetic notions of beauty in architecture as both, disciplinary discourse and a spatial practice within the public realm, by intersecting historic antecedents and present instances within contemporary projects wherein indeterminacy, monolithicity and defamiliarization play a speculative role in constructing withdrawn, irritant and yet engaging architectural images.…

Buildings and Almost BuildingsnArchitects

Is architecture inherently complete? Or is it a state of incompletion and seeming inadequacy that incites us to imagine architecture as an armature for an ever-changing daily life? Buildings and Almost Buildings, made possible in part through a grant from the Graham Foundation, explores the work of nARCHITECTS as a single project – an anti-monograph with a subtle manifesto about the open-ende…

UnNaturalTerritorial Relations between City and Nature

The book uses the materials produced during the experience of 2 years of work with the students of the University of Genoa between courses and thesis, dealing with the theme of the relationship between city and nature. The theme is increasingly important mini European cities where the urban transformations must be able to bring in nature, but it is also very interesting the relationship of new …

Reyner Banham Revisited

Reyner Banham (1922–88) was a prolific, iconoclastic critic of modern architecture, cities, and mass culture in Britain and the United States, and his provocative writings are inescapable in these areas. His 1971 book on Los Angeles was groundbreaking in what it told Californians about their own metropolis, and architects about what cities might be if freed from tradition. Banham's obsession …

Cómo hacer una tesis (de arquitectura)Lineamientos teóricos para la elabora…

El presente texto persigue el propósito de arrojar luz sobre la organización de la tesis final de la carrera en arquitectura consistente en la elaboración de una propuesta de carácter proyectual. La tarea que el estudiante lleva a cabo en las aulas o talleres de la universidad, es una operación o proceso que se enfoca en conseguir un proyecto. Buena parte de la tarea docente de un taller d…

Sobre la biografía y el gran arquitecto

Con el objetivo manifiesto de resaltar cómo la escritura biográfica nutre los relatos hagiográficos alrededor del arquitecto como figura autónoma, el libro compilado por Ana María Rigotti y Georg Leidenberger invita a una lectura en doble clave: la biografía se considera no solo como un género de investigación, sino también como un género de escritura. Historiadores como Jacques Le Go…