Effective science communication :a practical guide to surviving as a scientist /
"Version: 20200501"--Title page verso.Includes bibliographical references.1. Introduction -- 1.1. Introduction -- 1.2. How to use this book -- 1.3. Summary -- 1.4. Further study -- 1.5. Suggested reading2. Publishing work in academic journals -- 2.1. Introduction -- 2.2. Scoping your deliverables -- 2.3. Choosing a journal -- 2.4. Writing and manuscript preparation -- 2.5. The peer review process -- 2.6. Reviewing papers -- 2.7. Citations and metrics -- 2.8. Summary -- 2.9. Further study -- 2.10. Suggested reading3. Applying for funding -- 3.1. Introduction -- 3.2. What makes a good idea? -- 3.3. Finding funding -- 3.4. Anatomy of a research proposal -- 3.5. Budgeting -- 3.6. The funding process -- 3.7. Summary -- 3.8. Further study -- 3.9. Suggested reading4. Presenting -- 4.1. Introduction -- 4.2. A three-way approach -- 4.3. Dealing with nerves -- 4.4. Rhetoric -- 4.5. PowerPoint -- 4.6. Timings -- 4.7. Answering questions -- 4.8. Poster design -- 4.9. Summary -- 4.10. Further study -- 4.11. Suggested reading5. Outreach and public engagement -- 5.1. Introduction -- 5.2. Objectives, audiences, and formats -- 5.3. Different publics -- 5.4. Working with children -- 5.5. Different formats -- 5.6. Citizen science -- 5.7. Funding -- 5.8. Advertising -- 5.9. Evaluation -- 5.10. Initiative checklist -- 5.11. Examples of science communication initiatives -- 5.12. Summary -- 5.13. Further study -- 5.14. Suggested reading6. Engaging with the mass media -- 6.1. Introduction -- 6.2. Why, when, and how to engage with the mass media -- 6.3. Press releases -- 6.4. Constructing a narrative for mass media -- 6.5. Television and radio interviews -- 6.6. Summary -- 6.7. Further study -- 6.8. Suggested reading7. Establishing an online presence -- 7.1. Introduction -- 7.2. Blogs -- 7.3. Podcasts -- 7.4. Social media -- 7.5. Digital collaborations -- 7.6. Summary -- 7.7. Further study -- 7.8. Suggested reading8. Science and policy -- 8.1. Introduction -- 8.2. How science informs policy -- 8.3. What you can do to inform policy -- 8.4. Impact from research -- 8.5. Summary -- 8.6. Further study -- 8.7. Suggested reading9. Other essential research skills -- 9.1. Introduction -- 9.2. Time management -- 9.3. Networking -- 9.4. Teamwork -- 9.5. Objective reflection -- 9.6. Mentoring -- 9.7. Career planning -- 9.8. Open access -- 9.9. Integrity and malpractice -- 9.10. Promoting diversity -- 9.11. Summary -- 9.12. Further study -- 9.13. Suggested reading.Being a scientist in the 21st century can be extremely demanding. In addition to conducting exceptional research we are expected to communicate it effectively to a variety of audiences, from scientists and students to policymakers and press officers. This book provides a roadmap for how to disseminate your research findings in an engaging manner via a range of channels, such as scientific publications, press releases, social media and outreach. Furthermore, by providing advice and worked examples on how to fund and publish your research, develop additional skills and support inclusive practices, this book provides a comprehensive handbook for how to be a successful scientist. This second edition brings the text up to date and includes additional material, while retaining the combination of clear insight and practical advice that made the first edition essential.Postgraduate readership and above.Also available in print.Mode of access: World Wide Web.System requirements: Adobe Acrobat Reader, EPUB reader, or Kindle reader.Dr. Sam Illingworth is a Senior Lecturer at The University of Western Australia, with a background in the atmospheric sciences and expertise in public engagement and outreach. Sam writes several successful blogs and over the last five years he has directly engaged with over 30,000 non-scientists, developing and delivering a variety of different science communication initiatives, ranging from community workshops and classroom visits to poetry performances and SciArt exhibitions. He has been an invited keynote speaker at dozens of international conferences and symposia, and has provided science communication training for over 3,000 scientists. Grant Allen is a Professor of Atmospheric Physics at the University of Manchester and is currently the Director for the Environmental Science degree programme there. He is an editor for several journals and contributes to a range of scientific strategy advisory committees. Grant has featured in many popular science documentaries and has been interviewed live on BBC and Sky News channels discussing topics from volcanic eruptions to flooding. He has also taken part in over 40 radio interviews and provided expert comment for many hundreds of newspaper articles relating to air quality and climate.Title from PDF title page (viewed on June 5, 2020).
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