Entrepreneurship for physicists :a practical guide to move inventions from university to market /
"Version: 20171001"--Title page verso."A Morgan & Claypool publication as part of IOP Concise Physics"--Title page verso.Includes bibliographical references.1. Motivation factors -- 2. The idea -- 3. Effectuation theory -- 4. The four pillars of a strategic plan -- 5. Business canvas -- 6. Getting the numbers straight -- 7. Random thoughts worth spreading -- 8. The role of the technology transfer office -- 9. Entrepreneurship for non-entrepreneurs.This book offers a concise analysis of the key ingredients that enable physicists to successfully move their idea from university to market, bringing added value to their customers. It dives into a set of theories, models, and tools that play fundamental roles in technology transfer including topics often neglected by other books including trust, communication, and persuasion. It also explains how most of the topics discussed are applicable to careers in a broader sense.Also available in print.Mode of access: World Wide Web.System requirements: Adobe Acrobat Reader, EPUB reader, or Kindle reader.Davide Iannuzzi (PhD , University of Pavia, Italy, 2002; MBA, TIAS Business School, 2015) is a professor in experimental physics at the Vrije Universiteit Amsterdam and the Scientific Director of the Demonstrator Lab--Amsterdam Physics Research and Innovation Laboratory, in Amsterdam. Parallel to his academic career, he has developed an in-depth knowledge of the technology transfer process that brings scientific ideas to market, both via direct experience as an entrepreneur himself and via the support he has been offering, over the years, to numerous other startups.Title from PDF title page (viewed on November 18, 2017).
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